Last Updated: 27 November 2025

Introduction

Welcome to our Privacy Policy. We are Actionable Insights (Pty) Ltd, registration number 2021/531448/07. We are committed to protecting your privacy and the personal information you share with us. This policy explains how we collect, use, store, and safeguard your data when you visit our website or use our Software-as-a-Service (“SaaS”) platform. We comply with all applicable privacy laws, including POPIA and GDPR, and we always aim to be transparent and respectful in the way we handle your information. By accessing our website or services, you agree to the terms of this policy.

Who This Policy Applies To

This policy applies to anyone who interacts with us—whether you are browsing our website, creating an account, using our SaaS platform, requesting a demo, or communicating with us for support or information.

Information We Collect

We collect information that helps us deliver our services effectively. This may include details you provide directly, such as your name, email address, phone number, company information, billing data, login details, or any files and business data you upload into the platform. We also collect information automatically when you use our website or software, such as IP address, device type, pages visited, usage activity, and general interaction logs. Some information is optional, such as survey responses or optional features you choose to use. We do not treat publicly available or anonymised data as personal information.

Acceptance of This Policy

By using our website or SaaS platform, you acknowledge that you have read and understood this Privacy Policy and that you are legally able to enter into agreements. If you do not agree with the terms, please discontinue use of our services.

Your Responsibilities

You are responsible for providing accurate information and ensuring that you only share information you are authorised to provide. You must also keep your account details secure and notify us if anything needs to be corrected or updated.

Changes to This Policy

We may update this policy from time to time. If the changes are significant, we will notify you by email or by placing a notice on our website. By continuing to use our services after an update, you accept the revised terms.

How We Collect Your Information

When you create an account with us, we collect the details needed to set up your profile and deliver our service, such as your name, email, company information, and billing details. When you use our services, request support, sign up for a demo, or purchase additional features, you may provide extra information related to your request. We also collect technical details automatically through cookies and similar tools. These help us understand how you use the website, remember your preferences, improve performance, and keep the platform secure.

Why We Use Your Information

We use your information to provide and maintain the SaaS service, create and manage your account, authenticate your access, process payments, and send necessary updates about your subscription or security. We may also communicate with you about product features, improvements, support queries, and—if you choose to opt in—occasional marketing updates. Understanding how you use the platform helps us improve the experience, resolve issues, and optimise performance. We may also use information to comply with legal obligations, prevent fraud, or respond to disputes. If you upload business data into the platform, you remain the owner of that data. We only process or access it to provide the service to you, and only with your permission when support requires it.

Sharing Your Information

We never sell your personal information. We may share your data with trusted service providers who assist us with hosting, analytics, security, communication, support, and payment processing. These partners are contractually required to protect your information and may only use it for work done on our behalf. In limited situations, we may share information to comply with the law or respond to legitimate legal requests. If our business undergoes a merger, acquisition, or restructuring, your information may be transferred to the new entity under the same protections.

Security of Your Information

We take the security of your personal information seriously. We use modern security measures such as encryption, firewalls, secure hosting environments, role-based access control, and regular backups. Only authorised employees who need access to your information to perform their roles are allowed to view it. We regularly review and improve our security practices.

Keeping Your Information Accurate

You may update your details at any time by accessing your account or contacting us. For your protection, we may request verification before making changes.

Retention of Information

We keep your personal information only for as long as necessary to provide the service, meet legal requirements, resolve issues, or maintain essential records. When information is no longer needed, it is securely deleted or anonymised.

International Transfers

Your information may be stored or processed in countries outside your own, depending on where our service providers operate. When this happens, we ensure that the necessary safeguards are in place to keep your information protected in line with POPIA, GDPR, and similar laws.

Your Rights

You may have rights to access, update, delete, or restrict the use of your personal information, object to certain processing, or withdraw consent for marketing communications. To exercise these rights, you can contact us at info@actionable-insights.co.za.

External Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of these external sites.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at info@actionable-insights.co.za